President Trump wasn’t wrong when he famously said “everything woke turns to sh*t.” Indeed, that might have actually been an understatement; companies that go woke don’t just turn to sh*t, they also go broke.

That’s especially true if the woke companies aren’t a massive tech company that has the level of resources to power through conservative rage and boycotts.

Those smaller, woke companies are vulnerable if they infuriate their consumers, as Penzey’s Spices, a Milwaukee-based spice company, just found out.

That company, as the Federalist exposed, decided that a “Republicans are Racist” sale over MLK weekend would be a great idea and way to boost its consumer base. It, in a move only delusional leftists could have thought was a good idea, decided to send this message to its mailing list as a twisted promotion:

“Remember how Republicans, going against a mountain of evidence to the contrary, once again lied and said BLM wasn’t a peaceful movement but instead terrorists inciting violence throughout the country and then raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a Black person? What a bunch of racists.” Read more