A Disney executive has admitted that the company is seeking to increase diversity within the company because it is good for business, as the embattled CEO apologized to the LGBTQ community ‘for not being the ally you needed me to be’.

Karey Burke, head of entertainment, said that her son had told her: ‘Gen-Z is 30-40 percent queerer than other generations Mom, so Disney better get with it.’

Bob Chapek, the CEO, meanwhile, begged forgiveness from the LGBTQ community.

‘I want you to know that your words have made a real impact on me,’ he said.

‘I understand that we have made mistakes, and the pain that those mistakes have caused.’

The leaders of the entertainment giant were speaking at one of Disney’s ‘Reimagine Tomorrow’ forums, which since September has worked to serve as ‘our way of amplifying underrepresented voices and untold stories as well as championing the importance of accurate representation in media and entertainment.’

It vows that 50 percent of characters and content would be from underrepresented groups by 2022.

Burke, president of Disney’s General Entertainment Content, said in a clip from a session – obtained by journalist Christopher Rufo, who specializes in culture wars – that there was a commercial reason for increasing the number of LGBTQ characters.

There are reports that Disney would be into sexualizing children’s cartoons by thee end of the year.

A video of hundreds of protesters gathered outside of Disney headquarters in California has started to go viral on social media.

The video shows people holding up signs and placards while chanting “boycott Disney.” Posted on Wednesday evening, the video has been viewed over 400,000 times and can be seen here.